In recent weeks, international design houses have incited headlines for flipping their ateliers into manufacturing hubs for medical masks and gowns. From Ralph Lauren to Louis Vuitton, these efforts have inspired additional corporations to follow suit and combat the burden that COVID-19 inflicts on the masses. While members of the fashion industry have made significant contributions to relief efforts, this area of commerce has faced a sharp decrease in consumer spending, placing strain on those working in production, retail, and beyond. Yet, in spite of current strains on these businesses, emerging brands are pooling their resources to support at-risk populations in whatever ways they can. La Ligne, for example, will be providing 15 percent of its sales to ROAR NY, along with a mask with each purchase.
In a time when the principle of community bears crucial to protecting those who need it most, we highlight some of the fashion brands volunteering their teams to provide relief to vulnerable populations and medical responders. Purchasing from these names we have grown to love will not only finance the production of critical supplies, but also supports the longevity of their businesses through this uncertain time.
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1 The Artisanal Face Mask
Model Sasha Melnychuk engineered a special-edition mask featuring bows and pocket filters, on behalf of the New Yo label. Each mask sold will subsidize five more that will be donated to people in need. The protective accessory echos the brand’s quirky sense of flair, adding an extra hint of joy amid the dire state of current events. Sales from Strada’s collection pieces will go toward the donation of one mask per order.
2 The Striped Face Mask
The failsafe destination for pristine basics, suiting, and elevated loungewear recently released a collection of tie-fastening masks. Easily adjustable to fit diverse face shapes, the cotton barriers come in understated striped patterns, cranberry, navy, and black. One hundred percent of revenues from these shielding accessories will go to NYU Langone Medical Center.
3 The Blank Canvas Face Mask
Adjusting his supply chain infrastructure to help meet the surmounting demands of cotton masks in the LA area, Jonathan Simkhai is paying it forward. The crisp cloth shields, available online, come in beige, olive, nude, brown, and in a multicolor set of four. For each unit bought, the studio will donate one mask to an essential worker.
4 The Floral Face Mask
The matriarch behind the floral wonderland of ruffled frocks and knits set up shop in Palm Beach to stitch together botanical face coverings to donate to first responders. A crew of local seamstresses pieced them together using leftover fabrics from the production of the brand’s romantic dresses, blouses and skirts. The initial batch of masks constructed were shipped to hospital workers in New York and New Jersey, and an additional release of the posy-dusted confections will be available to purchase Saturday, April 18th. For every mask bought, one will be donated.
5 The Everyday Face Mask
Partnering with LA Projects, the sustainable chain restructured its facilities to spearhead the non-profit’s objective of producing five million non-medical grade masks for the city’s most at-risk populations, from essential workers to non-medical hospital staff. In addition to this unified effort, the warehouse seeks to serve as many groups on the golden coast as possible, including homeless shelters. Customers can help galvanize the company’s mission by adding a donation bundle of five masks to their carts. In addition to these philanthropic initiatives, the label has dedicated a page on its site for corporations and individuals to use as an informational resource, covering several bases—from guides on manufacturing masks to outlining donation protocols.
6 The Bohemian Face Mask
The eco-conscious brand has helmed a dainty collection of masks that will be sold in clusters of five. The ethical manufacturer will match each batch sold by donating an additional five to people in need. Fashioned from scrap materials in a variety of muted colorways, the range of cotton and linen accessories offer protective aid that is altogether environmentally friendly and versatile.
7 The Full Coverage Face Mask
As the coronavirus gained traction in the United States, the LA denim giant turned over its workshop to produce masks for medical professionals and children’s advocacy groups. While the seamstresses continue to expedite the production of the personal protective equipment for donation purposes, batches of the 100-percent cotton gear are now available to pre-order in packs of five online.
8 The Graphic Face Mask
The New York-based label has adapted its environmentally sound practices to the production of masks, in response to the global crisis. The sustainable, washable pieces now come in kids’ sizes, as well, to ensure all customers are covered. For every face mask purchased, KES will donate one to a healthcare worker.
9 The Denim Face Mask
The go-to denim house is taking its specialty to masks. It is creating denim face masks for No Kid Hungry. For every mask set sold, Mother Denim will donate $10 to the charity to help ensure children get the food they need during school closures.
10 The Preppy Face Mask
The Chicago-based designer behind handmade quilted jackets and childrenswear has leveraged her knack for crafting delicate floral confections into mask making. Berns tailored the printed pastel protectivewear to fit both children and adults, at a price of $6 for two. Though they sold out within one hour of going live on her site, the designer recently assured followers that more of the hand crafted protective gear is in the works.
11 The Colored Face Mask
The zero-waste destination’s diverse community of designers have wielded their talents to create a line of 100-percent cotton masks with built-in carbon filters. From solid pigments to simple gingham prints, the collection offers something for everyone. Most importantly, 10 percent of the profits will support SF Marin Food Bank and Food Bank NYC, contributing to the nourishment of those in need, on both the East and West Coasts.
12 The Minimal Face Mask
Sales of Painkllr’s double layered masks serve a dual function of bolstering the paychecks of their local garment workers as well as the operation of local businesses, namely locally owned restaurants. The portions of profits budgeted for meals from neighborhood eateries will in turn benefit medical staffers, as the dishes will be delivered to hospital personnel on the front lines.
13 The Knit Face Mask
The Brooklyn knitwear hub will pour a percentage of earnings garnered from the durable face covers into the Food Bank for NYC. In lieu of the spike in demand for food-related aid in the city, this fundraising effort directs urgent relief to New Yorkers in need. Face masks are available from twenty-eight dollars for one, two for $54 and four for $104 – an investment that pays forward.
14 The Ringer Face Mask
The outdoor brand known for ’60s inspired T-shirts, polos, and more is bringing its signature solid trim to the growing list of West Coast brands equipping their communities with safe facial protection. In addition to supporting the sewers and staff behind “The Brady Bunch” approved T-shirts, shorts and baseball caps, proceeds from each mask sale will fund a mask for an essential worker.
15 The Metallic Face Mask
The punchy outerwear label sourced zany fabrics from its 2016 archives to yield an eclectic selection of masks featuring antimicrobial lining. Every mask ordered from the LA design house finances the assembly of another mask to be donated to The Midnight Mission, a homeless shelter and service provider in downtown Los Angeles.
16 The Feminine Floral Face Mask
A go-to for feminine floral prints, Black Iris is donating floral face masks to those on the front lines including grocery store employees, delivery workers, and healthcare staff, with every mask purchased. Available individually or in a pack of three for sixty-five dollars; these face masks are all machine washable and come in an array of floral prints.
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