Following the wave of protests that have erupted around the world after the murder of George Floyd, a number of fashion and beauty brands have been more vocal to supporting the Black Lives Matter movement. While allyship comes in many forms, one of the many ways brands (and people) can help in the fight against systemic racism is by financially supporting organizations and Black-owned businesses.
Right now, donations are far more useful than posting a black square on social media. Here are some fashion and beauty brands who have stepped up:
Cult favorite beauty brand Glossier is donating an upward of $1 million dollars to fight systemic racism. They are donating $500,000 to Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute, and We The Protestors. The other additional $500,000 will be in the form of grants to Black-owned beauty businesses, with more details to come.
Savage X Fenty
Rihanna’s lingerie brand has been consistently sharing resources and awareness for anti-racism and Black Lives Matter. Given the current climate, the brand will be donating to Black Lives Matter New York and the Bail Project. Donations also span across RiRi’s other brands and, of course, the Clara Lionel Foundation.
Anastasia Beverly Hills
Anastasia Beverly Hills is pledging $1 million dollars towards the fight against systemic racism. They are starting with a donation of $100,000 across Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project.
According to the brand’s Instagram, Warby Parker is donating $1 million to organizations and initiatives focused on combating systemic racism.
Spanx is donating $100,000 across national organizations focused on fighting racial injustice: Black Lives Matter, NAACP Legal Defense and Educational Fund, and the Minnesota Freedom Fund. They are also donating an additional $100,000 to organizations in Atlanta.
Aritzia is donating $100,000 to Black Lives Matter and the NAACP.
Gap Inc. Family
Beauty brand Farmacy has committed to donating $10,000 to Color of Change as a “starting point.”
The Ordinary’s parent company is donating $100,000 across Black Lives Matter and the NAACP Legal Defence and Educational Fund.
Canadian retailer New Classics’ sales from this week (starting June 1) will be donated to Black Lives Matter and the Community Justice Exchange’s National Bail Fund Network.
Razor company Billie is donating $100,000 across Black Lives Matter and the NAACP.
Beauty brand Paula’s Choice is donating $10,000 to Color of Change “as a start.”
K-Beauty favorite Glow Recipe is donating $10,000 to Black Visions Collective.
All of Collina Strada’s sales this week (commencing June 1) will go towards bail funds around the United States.
Brooklyn’s Pêche will be donating proceeds from their online archive sale to the Minnesota Freedom Fund.
ILIA will be donating $50,000 across Black Lives Matter and the NAACP Legal Defense and Educational Fund.
Cocokind is donating all of their proceeds to a different anti-racism organization every day of this week (starting June 1) as well as an additional $10,000 to the ACLU.
Affordable cosmetic brand E.L.F has committed to donating $25,000 to Color of Change.
Lisa Says Gah
Indie boutique Lisa Says Gah will be purchasing $10,000 worth of products from Black-owned businesses for their store.
Necessaire is donating $10,000 to the NAACP Legal Defense and Educational Fund.
Studs is matching donations from their weekend sales to the NAACP.
Pretty Little Thing
Pretty Little Thing’s will be donating all the proceeds from their Saweetie collection to Black Lives Matter.
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