In the changing landscape of luxury and fashion, how can brands and retailers best navigate the future? Technology has drawn the attention of the fashion industry, but how can brands realize the benefits of 3D printing, social selling, and virtual reality / augmented reality swiftly to save their futures? How can retail implement touchless transactions more seamlessly? How does the Chinese luxury and fashion market, exemplified by Shanghai Fashion Week, compare with the market in the United States and Europe?
Join us Wednesday, June 10 at 10:30 a.m. ET for a conversation with Enrique Menendez, editor-in-chief of Jing Daily and Burak Cakmak, former dean of Parsons School of Fashion.
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He is a journalist who has worked for publications in London, Shanghai, and New York, including The Business of Fashion, Hypebeast, and Jing Daily. Menendez specializes in B2B reporting on China and the streetwear market. In Shanghai, Menendez worked for West Bund Art & Design, a leading contemporary art fair, and served as managing director for elsewhere, China’s first independent print fashion publication.
He is the former dean of the School of Fashion at Parsons School of Design. As dean, he drew on his expertise in sustainable design to help guide the institution in turning to socially conscious and transformational design, employing a novel educational approach in training the next generation of creators.
She is a fashion stylist, model and influencer who works in streetwear, sportswear, and luxury brands. Since graduating from Tsinghua University’s Academy of Art & Design, she has worked with fashion magazines like Harper’s BAZAAR China, ELLE China, Figaro China, InStyle China, and Oyster. She is now the style director of Dazed China.
He is a serial entrepreneur with more than 20 years of innovations in user experience technologies, including several patents in the areas of personalized media delivery and user-interfaces. In 2017, Noam founded ByondXR, a retail-tech startup that empowers brands and retailers to improve sales and customer engagement through a new groundbreaking 3D visualization technology. Using Byond’s 3D Commerce Platform, brands can transform into the new digital era, creating experiences to enhance Wholesale, Merchandising and eComm that boost sales and improve efficiency.