Photo credit: Slaven Vlasic – Getty Images
Sweats, loungewear, and the newly minted biz-leisure have become the standard modes of dress for many in lockdown. It makes sense considering the state we are in, with orders to social distance and stay at home. But there will be a time when some degree of normalcy will emerge, when we can get gussied up and revel outdoors. And thanks to Affirm, we don’t have to stress too heavily over the cost.
The company has partnered with nearly 900 fashion brands and retailers to offer shoppers financial plans, allowing them to pay for their favorite frocks in monthly installments. From Khaite, David Yurman, and Tamara Mellon to LuisaViaRoma, La Garçonne, and Moda Operandi, select apparel and accessories on these e-commerce platforms already have Affirm’s structure embedded into their virtual checkout counters, with more coming on board, including Oscar de la Renta.
“At Oscar de la Renta, we’re committed to innovation and strive to adopt any technology that enhances the shopping experience for our customers,” said Alex Bolen, CEO of Oscar de la Renta, in a statement. “We’re excited to partner with Affirm to offer the modern payment option and the best end-to-end shopping experience.”
According to a study conducted by Affirm, 38 percent of Americans, particularly millennials and Gen Zers, are making an effort to eschew fast fashion for wares that are expertly crafted and directional. Still, many of the collections that luxury brands produce are cost prohibitive—hence why Affirm’s flexible payment solution makes sense for them.
“By working with iconic partners like Oscar de la Renta, we’re giving these younger consumers the opportunity to buy the styles they’ve always wanted in a responsible way,” said Silvija Martincevic, Affirm’s chief commercial officer. “We are thrilled to partner with Oscar de la Renta to help more shoppers get their dream looks today—whether that’s a dress for their wedding, a gift for their child, or a new outfit or accessory.”
Purchasing pieces in installments also allows shoppers to support brands that they love without it causing a deep dent in bank accounts. So when the day of lifted quarantine orders comes, we will all have, to varying degrees, a cost-effective way to get our hands on the latest designer items guilt-free.
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