There’s no doubt the coronavirus pandemic has upended fashion’s creative model. While many of us still grapple with our new normality, the fashion world is already looking towards what the future of the industry will look like — and it might involve Animal Crossing.
In light of the coronavirus, fashion weeks have been canceled through the summer and the upcoming fashion month, set to take place in September, is likely to take a hit as well. But some designers, like Anifa Mvuemba, are taking this opportunity to be innovative with how they present their collections — one of said ways can be Animal Crossing: New Horizons.
If you’re like us, you’ve likely been obsessed with the Nintendo Switch game since it was released back in March. Well, now our favorite video game is also getting in on the fashion scene.
Since its release, the custom design feature on the game has been used by fashion aficionados across the world to recreated their favorite ‘fits but this weekend the first official Animal Crossing fashion show made its way into our world.
As reported by Vogue, Berlin-based fashion organization Reference Festival teamed up with photographer Kara Chung and stylist Marc Goehring of 032C to put on the one-of-a-kind virtual fashion show. Using avatars from the show as models, the runway featured looks inspired by recent designs of Loewe, Prada, and GmbH.
“To be honest, [we prepared] very much like a normal pull in the first stage when working on a shoot: I went through my favorite collections of the season and picked the looks,” Goehring told Vogue. “You have to really think about which specifics you can delete from a look and what you pixelate, so that in the end it remains this one specific look which everybody knows—and it’s recognizable!” Could this be the way of the future? Only time will tell but, for now, the resulting three-minute video is giving us life.
This isn’t the only fashion-venture that Animal Crossing has inspired, though. Pages like Nook Street Market — ran by Vivian Loh, Michele Yue, and Fernanda Lywarukatta —have also amassed massive following since the game launched. An homage to Rei Kawakubo’s Dover Street Market and AC’s very own Tom Nook, Nook Street Market provides gamers with free custom outfits codes they can download from the Able Sisters shop. That means we can basically rock the most fashionable garments from the likes of Comme des Garçons, Gucci, and Sandy Liang without paying the hefty price tag. Musicians like Yaeji have also released their own tour merch via Animal Crossing. Who would have thought that our favorite video game could change the face of fashion?
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