Animal Crossing: New Horizons
Credit: Nintendo/Marc Jacobs
Marc Jacobs and Valentino are not the first names you associate with Animal Crossing: New Horizons, but these are unprecedented times. Shortly after lockdown and launch, fashion photogropher Kara Chung began exclusively working in the medium of Animal Crossing, taking pictures of villagers in the game’s wide range of stylish clothes. She’s now enlisted the help of some real designers to bring their clothes into the game via the game’s custom clothing system.
If you go over to Marc Jacob’s Twitter page, you can see some clothes inspired by its collection, along with Design ID codes to use them in your game, so long as you’ve unlocked the Able Sisters shop.
Ditto for Valentino, which has quite a few more pieces available from the Fall 2020 collection. Overall, it’s a little flashier than the Jacobs stuff.
If you want to see more high fashion meets Animal Crossing, there’s no better place than Chung’s Animal Crossing Fashion Archive, which shows just how far you can go when it comes to arrange stylish shots with the limited tools in the game.
The fashion in Animal Crossing: New Horizon has been an unexpected surprise for me in the game. Usually I just pick some understated clothes and stick with them in a game like this, but the combination of daily rhythm and some detailed, exquisite choices have me poring over my wardrobe for my look every day and sucking up clothes from the Able Sisters like a vacuum. I haven’t spent too much time in the world of custom clothing yet, but that’s mostly because the world of official clothing is already a little overwhelming.
This comes after museums like The Met and The Getty have been making their collections available to import as custom art in the game. The real world is on pause for right now, which has led people from all walks of life to take up their day-to-day life in Animal Crossing instead. It only follows that brands and institutions would do the same thing, capitalizing on a trend but also just sort of keeping a notion of reality alive as we battle COVID-19 around the world.