Striking and thoroughly modern, meet Antwerp-based fashion label, BERNADETTE.
Brought to you by a mother/daughter creative duo Bernadette and Charlotte de Geyter, their clothing can be found at that happy place where minimalism meets maximalism.
Form and color are expertly combined to offer a very contemporary sumptuousness via their ready-to-wear collections.
The statement, fluid silhouettes along with the block colors and prints do all the talking (they’re also known for their flower motif which is hand drawn by Charlotte). And while she takes care of the oversized proportions, Bernadette a.k.a. mom the master of color, brings the vibrancy. We learn more about the dream team.
Felicity Carter: What is your first fashionable memory?
Charlotte de Geyter: Probably my first fashionable memory is having seen my mom dress up every morning as a little girl. I was a very quiet, observative kid always looking and following my mom. At that point for a little girl your mom is the biggest moviestar, they mimic their moms all the time, always trying on their mom’s shoes and makeup. You want to be a women and can’t wait to have all these fashionable things. This is where I got fascinated by fashion and how it can make you feel feminine.
FC: How, when, why did you get into the industry?
CdG: After graduating from highschool and studying something that I was never really passionate about, I decided to take a chance in the creative world. I wanted to study fashion design at the Royal Academy of Fine Arts in Antwerp. After passing the fearful entrance exam my journey began. I completely blossomed and developed my signature drawings and designs. I realized this is what I am good at and what makes me happy. After getting my master’s I moved to London to gain experience in the field, but something was missing for me. Both my mother and I quickly realized that together we had a strong story to tell. I moved back and we started our brand together.
How would you sum up the aesthetic?
CdG: Creative, colorful, optimistic, outspoken, hyper feminine and relaxed.
FC: What is luxury to you?
CdG: Luxury to me is freedom. Clothing that has no restriction of time, pieces that can last different lifetimes from mother to daughter, that doesn’t follow trends and that make you feel like the best version of yourself.
FC: Who is your customer?
CdG: The Bernadette customer is outspoken and straight to the point but can also be shy and reserved. She has a quirky side and loves to look at life in a positive way. She has a love for the arts, and gets really excited by discovering new and young brands that take on the challenge to do it their own way. We’d love to imagine women buying into Bernadette and inspiring other people by wearing it. She will become a modern day muse and treasure the pieces to pass it on to different generations.
FC: What does each of you bring to the brand?
CdG: I want to challenge women to get out of their comfort zone, I love designing outspoken volumes and work with clashing colours. I draw all of the prints in-house and translate them into various colour options together with my mom, who is a colour expert. She is utterly chic and fabulous, she brings timelessness and will always keep the cool.
FC: What are the cornerstones of your company?
CdG: Patience, as we want to take our time to grow. There is a strong foundation of trust as it’s my mother and I making the big decisions. We want there to be an open communication, have relaxed surroundings and making sure everyone is doing what they love.
FC: What is on your current mood board?
CdG: Our current mood board is looking serene and calming. This is what we longed for during this quarantine. Nature, open fields, refreshing colours and wild flowers. Images that make us dream and travel in our minds. For the shapes we have a lot of couture shape studies. Imagine an utterly glamorous woman that cannot travel due to the current situation, but she makes the best of it and dresses up every day to drink a Martini in her garden enjoying a warm Summer breeze.
FC: What are your immediate and long term goals for your company?
CdG: We are now working on our own webshop for the next collection, we are excited to share another part of our growing world and build direct-to-consumer relationships. We would like to become a recognizable name and be able to be a small part of many different women worldwide.
See more on the Bernadette website and their Instagram page.