Brad Pitt is a fashion designer now, thanks to Brioni – British GQ

If you could dress like one celebrity for the rest of your life, who would it be? Are you a Crocs and sweatpants-clad Justin Belieber or are you more of a Jake “suit, tee’n’chain” Gyllenhaal kind of a guy? Perhaps you’re a fan of “Timmy” Chalamet’s Prada nylons or maybe you’re a chaps and braids chap, like Lil Nas X.

If you’re anything like us, however, you’ll most likely want to dress like Hollywood’s forever golden boy, Brad Pitt, until you croak. Not least because the man could wear, well, a body bag and still look improbably chic. 

The good news is that for the first time ever Pitt has turned his hand to designing and the result is an eminently wearable seven-piece capsule collection created in collaboration with Kering-owned tailoring house Brioni.

You may remember that Pitt made every other man to have ever walked on a red carpet look like Gollum when he turned up to the Golden Globes in 2020 wearing a barathea wool dinner suit by Brioni – all at once resembling the immaculately dressed love child of an Oscars statuette and Jesus – and subsequently scored himself a gig as the face of the storied Roman brand. 

© MARCUS TONDO

This new collection is the next step in the pair’s partnership. Titled “BP Signature”, the capsule consists only of the kind of pieces Pitt would actually wear himself, including a two-button charcoal suit,  a double-splittable cashmere sport jacket, a featherweight long-sleeved polo sweater in cashmere, a sumptuous, unlined car coat and a velvet evening jacket with matching wool trousers and ultra-fine cotton evening shirt.

The latter three-pieces are in fact modelled precisely on the look which Pitt wore to the 92nd Academy Awards back in 2020 – following his gilded turn at the Globes – when he picked up the Best Supporting Actor gong for his role in Quentin Tarantino’s Once Upon A Time… in Hollywood.

“It was a great pleasure to work with Brad Pitt to create the BP Signature pieces,” Norbert Stumpfl, Brioni’s design director, told GQ of the partnership. “It was a chance to design something comfortable, easy and flexible without sacrificing style or sophistication. The beauty of the collection is in its versatility, while leaving ample room for the Brioni man to make his own statement in how to wear it.” 

The best bit? Each piece in the collection features Pitt’s signature stitched into the lining, which isn’t quite the same as a lock of his hair or the secret to his eternal youth, but we’ll take it nonetheless. The BP Signature collection is available at Brioni stores, on brioni.com and at select retailers worldwide.

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