Celebrities, influencers make face masks a fashion statement – Arab News

DUBAI: Since the coronavirus was classified as a global pandemic in March by the World Health Organization, the fashion industry has been struggling due to a decline in sales as a result of the global lockdown.

Lockdowns and travel restrictions have wreaked havoc on the usually jam-packed fashion calendar, with the cancellation of major events, including Paris and Milan Fashion Weeks.

While people stay at home and self-isolate, some have found ways to bring their old fashion pieces back to life and recycle old looks with a modern flair.

British-Egyptian fashion influencer Dina Tokio has been “digging up lots of old clothes.” 

As a result of declining sales, several brands have been forced to shut down, including luxury e-tailer The Modist.

Despite the decline in fashion sales, a number of brands have united for a good cause. 

Fashion houses such as Moroccan brand Karim Adduchi and Egyptian brand Rigash by designer Lamia Rady have been producing face masks to generate revenue to donate to frontline workers and people affected by the pandemic.

Celebrities and fashion influencers are also supporting these brands by pushing their products to the public. 

From Part-Palestinian model Bella Hadid to Jordanian-Romanian footwear designer Amina Muaddi, stars have made the compulsory face shield a fashion statement with their stylish touches. 

Below are some creative looks by celebrities with the face masks.


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