Consumers Deserve Better Plus Size Fashion By Irina Dvalidze – Bustle

If you follow the conversation around plus size clothing and the fashion industry, the script is pretty repetitive: “the fabric looms don’t come big enough,” “the point of the model is to be a hanger so anyone can see themselves in the looks,” “plus size women just don’t buy luxury fashion,” and so on and so on. To be totally fair, below the surface, there is some truth to some of these claims, specifically when it comes to the manufacturing space. Mass-market fashion manufacturing hasn’t changed much in more than a century, not to mention that it wasn’t designed with a plus size consumer in mind to begin with.

If you’re a plus size shopper, every visit to a retail story is an exercise in patience. Most retailers cut off their in-person offerings at a size 10. Assuming they even carry extended sizes, you usually have to order online and wait a week or so to receive the items. Once the items arrive, it’s anyone’s guess whether they’ll fit, despite shoppers obsessively confirming the accuracy of measurements. And there are pretty clear trends in fit issues when it comes to plus size clothing that hasn’t been graded correctly. Often the chest is completely flattened out, the trousers get so flared that the strategically accented cuts that existed on a size 4 lose all purpose on a size 18 or 24, the waistbands rely on what can only be described as the squish-ability of the wearer’s stomach to button, and so on. But most importantly, most of these scaled-up looks end up carrying zero resemblance to what customers saw advertised in all the marketing materials used to decide on their purchase.

It’s true that fit issues occur across all sizes — that’s in part the nature of mass production — but that attitude misunderstands a fundamental issue with how most designers scale their designs for plus clothing. According to Kazuki Kozuru-Salifoska, the co-founder of KEDIC Fashion Workshop, most designers grade up using sizes 6 or 8, which doesn’t guarantee that the fits will be the same at a size 18 or 24 and especially at size 30 or 40. Most brands think about extended sizing as a check mark, and when those extended sizes don’t sell due to a poor fit, they pull back on the manufacturing and claim that the customer isn’t there, despite a very vocal community telling them otherwise.

Lauren Chan is the founder of Henning, a brand catering to women sizes 12 to 24. She has had a long career in fashion. Formerly a fashion editor at Glamour magazine and Vogue Italia, Chan had a front-row seat in the fashion industry and witnessed the lack of size inclusion firsthand. For Chan, the issue didn’t just manifest in not having access to plus clothes — there were plenty of fast-fashion brands making size inclusive clothing that Lauren had access to. The challenge was having access to the same type of quality and design variety as her straight size counterparts.

Chan sat down with us to share what she’s doing differently in order to create a luxury fashion brand within an industry that has been stuck at a standstill for decades and has been backsliding on a lot of its progress due to the pandemic.

Check out the conversation with Chan below.

Bustle Docs reports on relevant topics that are defining today’s society and culture. This series features stories that deserve attention, action, and change, and aims to normalize the human experience while informing others. Bustle Docs pulls back the curtain on a world that may be otherwise unfamiliar or misunderstood. Check out other episodes of Bustle Docs here.

Video Credits

Executive Producer: Whitney Buxton

Executive Creative Director: Lauren Sofair

Supervising Producer: Irina Dvalidze

Post Supervisor: Amy Eakin

Cinematographer: Stephen Taylor

Editor: Claire Fishman

Motions Designer: Jeff Donlan

Source

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