Digital Fashion Weeks and Virtual Shows: A Rundown of Fashion’s New Rhythm –

The future of the fashion calendar is uncertain. Each day offers new challenges for designers and their teams to overcome amid a health pandemic, an economic depression, and a global social justice movement. Planning for the next season is no longer business as usual, but small steps are being made. After months in quarantine, fashion houses have returned to work in France and Italy with an urge to rethink everything, most notably the fashion show.

While the prospect of attending IRL fashion shows in any great number seems far off, designers are forming new ways to showcase their collections and express their ideas now. The fashion calendar is starting to take shape; here, a rundown of what we know so far.

June 12–14

In April, the British Fashion Council announced that its usual men’s fashion week would move forward as a coed, digital week. Hosted by the BFC, the three-day week is bringing together British brands to share creative content in formats as varied as podcasts and photo diaries. “By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future,” Caroline Rush, the chief executive of the British Fashion Council, said in a press release.

Charles Jeffrey Loverboy, Daniel Fletcher, and Lou Dalton are confirmed to participate with new collections; however, many British menswear brands, including Bianca Saunders and Per Götesson as well as coed brands like Burberry, Richard Quinn, and Wales Bonner, are holding off on showcasing their spring collections until September.

July 5

Ahead of the rescheduled Paris men’s fashion week, Hermès is livestreaming a digital experience tied to its spring 2021 collection, slated to go live at 8 a.m. ET.

July 6–8

In Paris, the Fédération de la Haute Couture et de la Mode (FHCM) will host the first-ever virtual couture fashion week. During the three-day digital event, accredited couture maisons will present videos and complementary content that will go live on a preset show schedule, emulating the format of a physical fashion week.

July 9–13

The FHCM has announced that the men’s spring 2021 collections would pivot to a video-only format this season. Similar to the flow of an IRL men’s fashion week, the digital week will be organized by time slots, allowing for back-to-back streams on one central platform. “Digital is clearly part of the shape of fashion to come and we will take it as an opportunity for innovation to complement tradition,” Ralph Toledano, the president of the FHCM, told Vogue. “This being said, [in the] last weeks behind our screens, we all felt that a dimension was missing: the sensorial one. This has tremendously reinforced our position that nothing will ever replace the unity of time and place. Shows are a major component of the fashion industry, and this will remain…. Physical events will always have our preference, but as long as there is uncertainty, there should be flexibility.”


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.