Fashion and beauty brands comes in full support of Black Lives Matter Movement – L’Officiel – Malaysia

This past weekend we saw an uproar in response to the senseless deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery at the hands of the police. These cases are sadly the most recent in an over 400-year history of injustice against African Americans.

Across the world, we are seeing people collectively come together to say “enough is enough” and protest the unjust and systemic racism in the United States. 

It is not only up to the Black community to educate a country, nor is it just up to individuals to fight the fight. Consumers are demanding that businesses, especially those who have profited off of black culture for decades, speak up and take action. Both major companies and emerging brands are beginning to take to their social platforms to demonstrate solidarity with those on the frontlines.

Marc Jacobs, for one, showed support to protestors by posting a photo of the brand’s Los Angeles boutique, which was defaced after a riot. He wrote: “A life cannot be replaced. Black Lives Matter.”

Beyond casting black models for campaigns and runways, the fashion industry still has a long way to go. At this moment, the industry has the opportunity to not only show Black culture, but to educate, to hire, and to get further involved. We will all stand taller when we all stand together. Below are those brands who are taking a stance against injustice by speaking up and donating to essential organizations supporting the Black Lives Matter movement.

Now it is up to shoppers to choose what brands are worthy of their hard-earned dollars.

We will continue to update this article as information is made available.

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