Fashion and beauty brands are stepping up to the plate and supporting Black Lives Matter.
While many have posted messages of support amid the global protests following the deaths of George Floyd and Breonna Taylor, activists and fans are calling on companies to put their money where their mouth is.
See below for a list of celebrity-backed brands that are opening their purses and donating to help fight for racial justice and support the black community.
Beloved by the Kardashians and more, the brow-focused beauty company is pledging $1 million toward the fight against systemic racism, starting with a donation of $100,000 across Black Lives Matter, The Innocence Project, the NAACP Legal Defense and Education Fund, Black Visions Collective and The Marshall Project. The company also said it plans to announce initiatives to support black-owned businesses and artists in the beauty industry.
Justin Bieber’s clothing brand donated an unspecified amount to Color of Change.
Kate Hudson’s activewear label has donated $50,000 to the ACLU.
The fast fashion brand beloved by Blac Chyna, Cardi B and more pledged to donate $1 million over the course of 2020 to community resources and activism, awareness campaigns and other initiatives to help in the fight for racial equality and opportunity. It’s started with initial donations to Black Lives Matter, Know Your Rights Camp and the NAACP Legal Defense and Education Fund.
Rihanna made a strong statement by shutting down all three of her fashion and beauty brands on Blackout Tuesday. Fenty, Fenty Beauty and Savage x Fenty all donated an undisclosed amount in partnership with Rihanna’s Clara Lionel Foundation across Color Of Change, Movement for Black Lives (M4BL) and more.
Not only has the indie brand pledged $100,000 to Black Lives Matter, the ACLU and the NAACP, but it also closed its online store for an entire week from June 1 to 8, encouraging shoppers to put their money toward charity instead.
Following in the footsteps of its parent company Kering, which has pledged to fund the NAACP and Campaign Zero, Gucci said it would make additional donations to the same organizations as well as Know Your Rights Camp.
Emily Weiss’ beauty brand has pledged $500,000 across organizations dedicated to combating racial injustice and an additional $500,000 in the form of grants to black-owned beauty businesses.
Jessica Alba’s all-natural beauty company pledged $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Education Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made toward civil rights organizations.
On behalf of all its brands — which include Gucci, Bottega Veneta, Saint Laurent, Balenciaga and more — Kering is donating unspecified amounts to the NAACP and Campaign Zero. The luxury conglomerate also vowed to develop initiatives and internal programs “to foster respect, equality and fairness.”
John Mayer and Emily Ratajkowski’s favorite trippy T-shirt label created a special-edition design for the cause, with 100 percent of proceeds going to the NAACP Legal Defense Fund, Black Lives Matter, M4BL and National Bail Out.
Celebrity hairstylist Jen Atkin’s company has committed to donating $100,000 this year to organizations that support the black community and the advancement of an actively anti-racist society, starting with $25,000 to Black Lives Matter.
Kim Kardashian’s shapewear and underwear line pledged to donate an unspecified amount across multiple organizations making change and fighting racial injustice.
The shapewear brand is donating $100,000 across Black Lives Matter, the NAACP Legal Defense and Education Fund and the Minnesota Freedom Fund, along with an additional $100,000 to local organizations in Atlanta, where its headquarters are located.
The eyewear startup has pledged $1 million to various unspecified organizations and initiatives focused on combating systemic racism.