For The Dreamers And The Loungers — Shop Fashion Brand, Sleeping With Jacques – Forbes

Calling all those who have a penchant for velvet, Sleeping with Jacques is the label for you. For the lounger and for the dreamer, this brand wants us to lounge but lavishly, and this is where their collection comes into play.

Sleeping with Jacques SS20 Campaign

Sleeping with Jacques SS20 Campaign

Sleeping with Jacques

Think stately velvet robe and pant two-pieces as well as flowing silk nightdresses (made from 100% sustainably OEKO-TEX certified silk may we add) that can be worn for bedtime or party time.

There’s further majestic beauties in the form of long crushed velvet robes for Lizzie Taylor vibes and classic silk pyjamas. As the founder Jacques says, expect the full sensory experience.

The Bon Vivant belted piped velvet robe

The Bon Vivant belted piped velvet robe

SLEEPING WITH JACQUES

Felicity Carter: What was your first fashionable memory?

Sleeping with Jacques: It was the year 1990. George Michael, The supermodels: Cindy Crawford, Naomi Campbell, Linda Evangelista, Christy Turlington – all lip-syncing to FREEDOM video. Everything about it was iconic and timeless. It was the era we were obsessed with the supermodels. So when Cindy Crawford wore my Sleeping with Jacques Bon Vivant Robe it was a definite huge moment for me.

Sleeping with Jacques SS20 Campaign

Sleeping with Jacques SS20 Campaign

Sleeping with Jacques

FC: How would you sum up the aesthetic?

SWJ: I believe when a woman feels good, she looks good. So I gravitate towards luxe tactile fabrics, comfort, clean lines, and timeless shapes. Simplicity is the ultimate sophistication. A quote by: Leonardo da Vinci that I live by.

Osiris lace-paneled silk nightdress

Osiris lace-paneled silk nightdress

SLEEPING WITH JACQUES

FC: Who is your customer?

SWJ: The Sleeping with Jacques woman is comfortable and self-assured. She can invest in a pair of luxe pjs and rock them beyond the bedroom because she can. She is caring, conscious, and community-minded. She’s got the je ne sais quoi.

Sleeping with Jacques SS20 Campaign

Sleeping with Jacques SS20 Campaign

Sleeping with Jacques

FC: What are the cornerstones of your company?

SWJ: From the day of inception, every detail behind Sleeping with Jacques was considered with a strong sense of purpose.

We support slow fashion with classic designs made to last with regard to sustainable living.

The intention behind Sleeping with Jacques aims to celebrate women in their time of rest whilst acknowledging those who have fallen on hard times with a percentage of profits going towards women in need so that they may have the opportunity to follow their dreams. Sleeping with Jacques is an official partner of UN Women Australia collaborating closely with their ambassadors and also donates to other charities such as the Asylum Seeker Resource Centre that are close to our hearts.

Our Jacques monogramming signifies that you are part of our supportive community of sisters supporting sisters.

A heart sewn on the sleeve is a reminder to “wear your heart on your sleeve” and chase what you love.

A poem is detailed on the inside of each pajama set championing you with the quote: Each morning you have two choices: continue to sleep with your dreams or wake up and chase them.

Every detail and process is taken into account towards a more promising future within our community and a kind consideration to the environment.

Freya lace-trimmed crushed-velvet robe

Freya lace-trimmed crushed-velvet robe

SLEEPING WITH JACQUES

FC: Which was the first-ever piece that you designed and how did it come about?

SWJ: As a mother, I was time-poor and sleep-deprived so I wanted to create something special for the busy woman to make her feel good, be comfortable to lounge all day in and stylish enough to wear out. Therein the velvet collection was born with the first piece being the Bon Vivant Robe worn with the AM to PM Cami and Velvet Bottom. With a change of a jacket to the Jane Bond Blazer, it allows you to seamlessly transition into an outfit beyond the bedroom for an about-town look for any occasion.

Sleeping with Jacques SS20 Campaign

Sleeping with Jacques SS20 Campaign

Sleeping with Jacques

FC: What is on your current mood board?

SWJ: Each collection has been a journey of personal growth to look back on and reflect on how I’ve grown. So it’s been nice to share this in my own creative way with other women.

The RISE AW20 collection launching June/July 2020 is inspired by the feminine and masculine roles we tend to play in certain areas of our lives. The collection dances between the power of each feminine and masculine energy. You see the popular SWJ power suits continue in this collection softened in silk satins for that feminine touch sit alongside sensual night dresses in dark colors with lace inserts that comfortably accentuate the natural curve of a woman.

The Bon Vivant belted piped velvet robe

The Bon Vivant belted piped velvet robe

SLEEPING WITH JACQUES

FC: Tell us about the process and the materiality…

SWJ: Our philosophy of supporting women with the best night’s sleep guides our decision to use only the best quality fabrication that is also kind to the environment. Our desire to work with natural fibers such as silk is due to the fact that it benefits the skin, is a renewable resource, highly bio-degradable with less impact on the environment than many other fabrications. Our production utilizes two dedicated silk farms where the silkworms feed on organic mulberry leaves. Recycled water is used to boil the cocoons, then the silk strand is carefully unwound onto reels. Our farms are Oeko-Tex approved.

Sleeping with Jacques SS20 Campaign

Sleeping with Jacques SS20 Campaign

Sleeping with Jacques

FC: Currently, which is your favorite piece and how do you wear it?

SWJ: The Osiris dress is my current favorite piece. It’s so comfortable to sleep in but is also the ultimate little black dress if you are in the mood for a show-stopping night out (which I’m dreaming about as soon as the lockdown is over!). I have done an exclusive of the Osiris dress for Net-a-Porter in NAVY available in JUNE that I have the perfect red lipstick to pair with that I am really excited for.

Shop the brand on the Sleeping With Jacques website.

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