Before COVID-19 resulted in international travel bans, Alec Kesheshian took advantage of the opportunity to experience the Amalfi Coast. A gem on the south side of Italy’s Sorrentine Peninsula, the coast lends itself to broadening the horizons of travelers who are lucky enough to take it in. Keshesian planned his trip with the intent of experiencing the tight knit nightlife and a change of pace from his Bel Air roots, but instead found inspiration to build a high quality fashion line.
Upon his return to the United States, Kesheshian started God’s Dream, a lifestyle clothing company based on utopian ideals. Within the span of a few months, he developed a cut and sew line and opened a brick and mortar store on Melrose Avenue in Los Angeles.
Here are 6 questions for Kesheshian on his travel inspiration on building God’s Dream:
1. What were the main aspects of your trip to Italy that influenced you to start the business?
AK: I spent much of my time in Milan, it was impactful to walk the grounds where some of the most celebrated fashion houses in the world originated. I found myself sampling high quality fabrics and creating design flats for my production company. I wanted to take that world class level of craftsmanship back to LA with me and start a lifestyle brand that could bring people together.
2. How did you get started with God’s Dream?
AK: When I first started God’s Dream I was 16 years old. I made custom 1 of 1 sample hoodies for my close friends. It started off as a hobby but I saw the potential for it to grow when I realized most people wore their hoodies more than any other items in their closets.
Alec Kesheshian in Sardinia
3. How has your business been a leader in the clothing industry?
AK: I aspire to constantly change the clothing industry. I was already selling stock online but I opened my retail location on Melrose to make a statement. I wanted to show people that God’s Dream wasn’t just a fly by night clothing line that somebody threw together for an e-commerce website. It is something tangible that you can touch, feel, see and be a part of.
4. Has influencer marketing been a focal point of your success, and how?
AK: Influencer marketing has helped get my products to a much larger audience. Before launch, my friends would organically support my business and post and tag us online. I didn’t ask any of them to do it. It was humbling to see so many people buy into the brand, my vision and my aptitude as an entrepreneur. I can confidently say that I wouldn’t have been able to sell out of my first season of merchandise in the first month, had it not been for influencers in different niches helping me reach such a wide audience.
Alec Kesheshian at his God’s Dream store on Melrose Avenue.
5. Before COVID, you traveled around the world experiencing new cultures. What is that like?
AK: Traveling is one of life’s greatest privileges. I find myself addicted to exploring new places. I genuinely appreciate being able to go to a completely foreign place and meet new people as well as learn new ideals/traditions. My favorite place to travel is Japan. Bigger than the fashion and cuisine, I appreciate the people the most. It has been surreal to go to foreign lands where I don’t speak the language and people still accept me and treat me how they would want to be treated.
6. Do you have any advice for aspiring entrepreneurs looking to start a clothing business?
AK: It’s important that you believe in your work regardless of profit margins, and commit to your craft. Many people will tell you that they started a successful business. Not very many will tell you they started a business that failed. It took me years of failure to put together the formula necessary to find my vision of success. As long as you are putting 100% effort into your business, you will become successful.