In honor of Black Business Month, and in celebration of the 27th anniversary of his flagship Brooklyn store, fashion designer Moshood will bring his legendary New Roots to Culture Fashion Showcase to the village of Bedford-Stuyvesant. The explosive cultural festival kicks off at 3 p.m., Sunday, Aug. 2, 2021, at Restoration Plaza, 1360 Fulton Street at New York Ave., Brooklyn, NY.
“We thank our community for the continued support––in our 27 years of cultural, spiritual, artistic, and holistic expression,” beloved owner/creator/designer Moshood Afariogun told the Amsterdam News. “We are so very grateful to our customers who are like family and friends.”
Like most small businesses, COVID-19 took its toll on the Nigerian-born designers’ business. However, thanks to his growing e-commerce platform, and assistance from Bed-Stuy Gateway BID, Moshood was able to reopen his doors. In gratitude to the village that helped sustain him, Moshood hopes the fashion show that kicks off Black Business Month will encourage spectators attending from near and far to support Bedford-Stuyvesant small businesses.
“The pandemic left many of our retail shops on life support,” says Lynette Battle, Bed-Stuy Gateway BID’s interim executive director. “For those that have weathered the storm, we ask that the community join us for this event and continue to support our small businesses when and wherever they can.”
With the breaking news that Brooklyn’s State Senator Kevin Parker will emcee the mega show, attendees to the open-air annual event not only get the archetypical spectacular Moshood fashion showcase––the cultural affair will include fashion from a variety of emerging Black designers and live performance from the Kunle Mighty Sunrise Band. Steeped in deep percussive rhythms of West African styles of JuJu, Highlife and Afropop, the high energy band, is managed by Kunle Ade, who is the son of King Sunny Ade, the legendary Nigerian JuJu singer and multi-disciplined musician.
“I am honored to be asked to participate in the show that I have attended as a fan so many times,” said Parker. “I wear Moshood clothes, and I definitely appreciate the culture.”
The name MOSHOOD/Afrikan spirit has become synonymous with a style that personifies the “spirit” of Afrikan pride. Originally from Lagos, Nigeria Moshood arrived to make his mark in New York in the early 1980s. After years of tireless effort and hard work he opened his boutique in Brooklyn, New York. His timeless pieces bring together the traditional beauty of Afrikan tailoring and a taste of western flavor. His fluid and elegant designs have been embraced from Harlem to Soweto, Lagos to Bahia, London to Tokyo, and New York to Kingston.
Moshood’s tag is, “When you wear Moshood, you wear yourself!”