Nicola Formichetti on the Making of Lady Gaga’s New Fashion Alter Ego –

What is newly apparent is that Gaga and Formichetti have added a level of plausibility to the unconventional, perhaps as a nod to Gaga’s pared-down Joanne days, or her character Ally in A Star Is Born, who doesn’t wear makeup. But, Formichetti says, it has more to do with Gaga’s current—and well-earned—sense of confidence: Mother Monster is still the same protean phenomenon, but she has matured.

He points to the music video for “Rain On Me,” one of two singles that Gaga put out before the album release (“Stupid Love” being the other). “In the beginning of the video, she has on these really tall, stiletto spike heels,” he says. “By the end, she is wearing platform boots. This silhouette is important. It’s still her, it still looks interesting, but it’s an evolution from high heels, which are more striking and more aggressive, to something that is more grounded. Maybe it’s a little more believable. It’s a different vibe, which we both love.” If fans are wondering, the boots are from a brand called Demonia. (Formichetti also mentions Ariana Grande, who features on the track, and her lilac dress—it was designed by Zana Bane).

Lady Gaga wearing all of her “codes.” She is wearing custom clothing by Vex. Brandon Bowen

“Gaga wanted to own the roots of her past [in Pop],” continues Formichetti. “And we wanted to show that through fashion, as well. Before, we used to kind of hide her. Gaga was this mystery, with the wigs, the sunglasses, the makeup. She was an enigma. We still have that element, of course, but she’s much stronger, and you can really see more of her in everything. You start seeing more of her face, her skin.”

When productions are allowed to resume, Formichetti suspects that the established aesthetic narrative of Chromatica will continue. For example, there is a much-anticipated song on the album called “Sour Candy,” which features the group Blackpink. A music video has not yet been filmed.

Formichetti laughs. “We’re all punks here, so we all want to go against the rules whenever we can. But it’s nice to have a parameter that we can play within. There are so many parts to this that we haven’t explored yet. Yeah. Chromatica is big.”


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