Olympic legend invests in sports analytics platform – BusinessCloud

Alistair Brownlee

Triathlete Alistair Brownlee MBE has joined INCUS Performance as an investor and strategic advisor. 

The double Olympic and multiple world champion will help develop new product features and business development aspects at Loughborough-based INCUS. 

The platform provides data and analytics from endurance training sessions in minute detail and is working on automated insights that contextualise the numbers and show how these can be applied when progressing towards a specific goal.  

Measurements from the INCUS | NOVA device detect changes in efficiency, stroke and stride and help identify how adjustments will affect users in a race.  

“I’m fascinated by how technology can be used to help improve athletic performance,” said Brownlee.  

“Two of the most important factors in training are efficiency and training load management. Through technology we have the ability to collect so much data, but the important and interesting part is how we distil that data into useful insights.  

“I’ve really enjoyed working with the INCUS team to produce accurate and useful information that can add something to everyone’s training.  

“Whether you’re a beginner wanting to track your fitness or an elite professional athlete there are novel and relevant insights for you.” 

INCUS device

One of the most consistently top-performing athletes on the WTS series, Brownlee recently made the jump to long-distance racing. Over the last few seasons he has put himself in contention for both the 70.3 World Championship and IRONMAN World Championship titles.  

Chris Ruddock, lead engineer and Managing Director at INCUS Performance, said: “To be working closely with someone as experienced as Alistair, not only as a professional athlete, but as one that has successfully competed across both Olympic and Ironman distances, is amazing.  

At INCUS, we’re all about taking a new approach, bringing innovation and creativity to endurance sports where there hasn’t been before.  

We’re proud to work with those who similarly push boundaries in sport, and are looking forward to embodying Alistair’s experiences in our upcoming insights, and the wider INCUS experience.”

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