The New York premiere will be followed by a series of drive-in screenings in multiple cities across the country, exact details for which are to be released later this summer. Though Jean-Raymond is not planning to show a new collection, there will be a drop of clothing to coincide with the event. As with previous Pyer Moss events, the guestlist will be a combination of invited press and friends of the brand, with a percentage of tickets available to the public.
“It’s always been our mission to show the amount of thinking and laboring that goes behind putting together a collection—we’ve been slowing down the speed of how much we produce and improving the quality of what we produce throughout the years,” said Jean-Raymond via email. “This film aims to show the love and care our entire company puts into every single moment we create and will show that we appreciate fashion as an art form and communication tool that we’ve used to embolden a community around us.”
With only a soft blueprint in place for the re-opening of New York City, the fate of fashion week still hangs in the balance. Regardless of what governmental measures will be in place at the time, the logistics of Jean-Raymond’s concept will be complicated to say the least, starting with the location. Save for one much-buzzed about diner-turned-movie-theater in Queens, there are no drive-in venues in the city. And that’s not to mention the issue of transportation. That said, Jean-Raymond has always been the kind of designer to think big. With an audience of three thousand and a choir of 70-plus voices, his last show set a new precedent for fashion experiences, one that reverberated along social media channels for weeks after. If Jean-Raymond can pull this off, he’ll be leading the way at a time when the fashion world is in desperate need of solutions.