Resonance, the New York-based manufacturing company that partners with designers such as Pyer Moss and The Kit, has announced a new fashion fund for Black fashion designers in an effort to help amplify the Black Lives Matter movement within the fashion world.
As reported by Business of Fashion, Resonance‘s proposed initiative will give ten Black designers a sum of $50,000 in cash and services to assist them in creating and sustaining their own fashion brands. Dubbed “Be Resonant,” the company also unveiled the initiative on its Instagram account.
According to the company’s post, applications for the new fund are being accepted from June 8 and, per BoF, submissions will be judged by a yet-to-be-announced jury of panelists in the coming weeks. The winners will be chosen by the end of June, with the program officially kicking off on July 1.
Resonance is expecting to sell products from the chosen designers on its platform in August. “This is a crisis and opportunity,” Lawrence Lenihan, Resonance’s chairman and co-founder said about the new fund, according to BoF.
Resonance’s decision to announce this new fund is made on the heels of some other designers and brands who have pledged their support to the Black community and Black-owned businesses following the death of George Floyd and the subsequent protests that is has brought forth across the U.S. and beyond. Some brand have taken to social media with messages, others have pledged money, and some are also donating proceed from sales.
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