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There’s no overestimating the power of e-commerce in the year of our lord 2020. According to recent stats, 69 percent of Americans have shopped online, and 25 percent of Americans shop online at least once per month—often right from their mobile phones. That’s a lot of dollars being filtered through the Internet. As part of a discerning clientele, we’re very particular about where our debit and credit cards are swiped online. So whether you want to fill your cart at the OG luxury e-commerce site Net-a-Porter, venture into Moda Operandi’s presale territory, or check out the bijoux on The Last Line, we’ve rounded up our 18 most visited online shopping destinations for your perusing pleasure.
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The OG e-commerce brand, Net-a-Porter is still the go-to for luxury brands and refined fashion lovers. It has also expanded with a Vanguard program for up-and-comers and launched a sustainable initiative, Net Sustain, which highlights eco-conscious labels.
This U.K.-based e-commerce site started as a London boutique and has blown up into a shopping mainstay on a global scale. The trick is that it hasn’t lost that boutique appeal—with a curated buy that emphasizes all the bigs, from Gucci to Bottega, while highlighting local Brit brands and smaller newbies beside them.
Moda Operandi started as a preorder site, offering everyone the opportunity to buy into their favorite pieces from a runway collection right after it walked. That model still exists on-site and is a great way to be introduced to new designers, but MO, launched by fashion vet Lauren Santo Domingo, also has new product live on-site and an edit that is cool, interesting, and different than anywhere else.
This Munich-based site has it all—Balenciaga, Versace, Prada—and a host of exclusives and new designers. It’s a well-curated selection with a European feel overseen by buyer Tiffany Hsu, featuring easy navigation. It also offers product for men, women, and children.
The Row sandals, $725, mytheresa.com.
The Last Line
This jewelry wonderland offers a sparkling array of fine bijoux at direct-to-consumer prices. Founded by jewelry vet Shelley Sanders and her husband, Teddy Sanders, the selection will have you stopping by for simple diamond hoops and leaving with a wrist full of candy-colored tennis bracelets.
The Real Real
A veritable mecca of past-season designer merch, The Real Real is updated throughout the day, offering a plethora of “the ones that got away.” Think: that Balenciaga spring 2012 jacket you didn’t buy and still can’t stop thinking about, suddenly popping back into your life like a long-lost love.
Lisa Says Gah
Lisa Bühler started Lisa Says Gah as an antithesis to fast fashion, selling designs by artisans and independent designers only. The curation is very “cool Brooklyn girl” and champions female designers.
Composed of multiple boutiques and brands, Farfetch, founded by José Neves, is a major player in the e-comm space with an eye on the little guy. By supporting local boutiques and brands, and allowing them to ship globally, it keeps small businesses in small towns—and big—all over the world viable. It also means a huge selection, including vintage items.
Morgane Sezalory started selling French-minded reworked vintage on eBay and ended up with a Gallic fashion empire. She’s taken the mainstays of classic Parisian style and creates well-made, beautifully executed pieces at approachable price points. The forever designs make this line intrinsically sustainable.
Founded in 2012 by current CEO Katie Warner Johnson, Carbon 38 is all about melding functionality with style—think super-streamlined, cool workout and lounge gear. These pieces feel like athleisure for the modern warrior woman, with special collabs with the likes of Adam Selman and Jonathan Simkhai.
The Frankie Shop
“Frankie is set to inspire the girl who enjoys affordable luxe-looking basics that connect with her city lifestyle; whether by taxi, subway, bike or cobblestone.” This Lower East Side of NYC store and e-comm site is a favorite among the minimal blogger set and offers its own in-house line, as well as like-minded brands like Nanushka and Ganni.
Luxury bag reseller Rebag has changed the game in terms of authentication, trademarking a system call Clair to ensure quality and veracity of each designer bag, from vintage to current season. The results are bags you can trust are the real deal and a stellar place to sell the ones you’ve loved enough as well.
Maison de Mode
Founded in 2015 by Amanda Hearst, Hassan Pierre, and Carmen Busquets, Maison de Mode hosts an expansive collection of sustainable luxury brands that offer clothing, jewelry, and often difficult-to-find chic eco-conscious footwear. The melding of luxury and sustainability is especially modern.
Shopbop’s incredibly large range of product offerings, from contemporary to advanced contemporary to designer, at an array of price points sets it apart. It’s a one-stop shop and a great place to find new designers. Plus, your Amazon Prime membership works there too.
The concept behind Vasquiat is that customers can “live the showroom experience and access next season’s collections before they are released.” That means that preordering comes with benefits to the tune of 10-40 percent off retail price, a discount that lessens the closer a collection comes to being released. It’s also a way for brands to be more sustainable as they are closer to knowing how much to produce of each item each season.
Pietra is a global marketplace. “It’s home to a treasure trove of rare, meaningful creations, from the most creative people from all over the world,” says the site. While mostly well known for jewelry, it also sells other creative endeavors and is a place where artisans can create and sell on one streamlined site.
The entire ethos of 11 Honore is to bring size inclusivity to designer style. While the site works with established brands like Prabal Gurung and Christian Siriano to produce extended-size items, it also recently launched its own in-house brand.
A true haven for athleisure lovers, Bandier offers fun and cool workout clothes, as well as all the sneakers and accessories a girl could ever want to style them with—from good basics to something a little flashier for when the occasion or mood arises.
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