The 18 Best Fashion E-Commerce Sites to Shop Now – HarpersBAZAAR.com

The OG e-commerce brand, Net-a-Porter is still the go-to for luxury brands and refined fashion lovers. It has also expanded with a Vanguard program for up-and-comers and launched a sustainable initiative, Net Sustain, which highlights eco-conscious labels.

This U.K.-based e-commerce site started as a London boutique and has blown up into a shopping mainstay on a global scale. The trick is that it hasn’t lost that boutique appeal—with a curated buy that emphasizes all the bigs, from Gucci to Bottega, while highlighting local Brit brands and smaller newbies beside them. 

Moda Operandi started as a preorder site, offering everyone the opportunity to buy into their favorite pieces from a runway collection right after it walked. That model still exists on-site and is a great way to be introduced to new designers, but MO, launched by fashion vet Lauren Santo Domingo, also has new product live on-site and an edit that is cool, interesting, and different than anywhere else.  

A veritable mecca of past-season designer merch, The Real Real is updated throughout the day, offering a plethora of “the ones that got away.” Think: that Balenciaga spring 2012 jacket you didn’t buy and still can’t stop thinking about, suddenly popping back into your life like a long-lost love. 

Lisa Bühler started Lisa Says Gah as an antithesis to fast fashion, selling designs by artisans and independent designers only. The curation is very “cool Brooklyn girl” and champions female designers. 

Composed of multiple boutiques and brands, Farfetch, founded by José Neves, is a major player in the e-comm space with an eye on the little guy. By supporting local boutiques and brands, and allowing them to ship globally, it keeps small businesses in small towns—and big—all over the world viable. It also means a huge selection, including vintage items. 

Morgane Sezalory started selling French-minded reworked vintage on eBay and ended up with a Gallic fashion empire. She’s taken the mainstays of classic Parisian style and creates well-made, beautifully executed pieces at approachable price points. The forever designs make this line intrinsically sustainable.

Founded in 2012 by current CEO Katie Warner Johnson, Carbon 38 is all about melding functionality with style—think super-streamlined, cool workout and lounge gear. These pieces feel like athleisure for the modern warrior woman, with special collabs with the likes of Adam Selman and Jonathan Simkhai. 

“Frankie is set to inspire the girl who enjoys affordable luxe-looking basics that connect with her city lifestyle; whether by taxi, subway, bike or cobblestone.” This Lower East Side of NYC store and e-comm site is a favorite among the minimal blogger set and offers its own in-house line, as well as like-minded brands like Nanushka and Ganni.

Luxury bag reseller Rebag has changed the game in terms of authentication, trademarking a system call Clair to ensure quality and veracity of each designer bag, from vintage to current season. The results are bags you can trust are the real deal and a stellar place to sell the ones you’ve loved enough as well. 

Founded in 2015 by Amanda Hearst, Hassan Pierre, and Carmen Busquets, Maison de Mode hosts an expansive collection of sustainable luxury brands that offer clothing, jewelry, and often difficult-to-find chic eco-conscious footwear. The melding of luxury and sustainability is especially modern. 

Shopbop’s incredibly large range of product offerings, from contemporary to advanced contemporary to designer, at an array of price points sets it apart. It’s a one-stop shop and a great place to find new designers. Plus, your Amazon Prime membership works there too. 

The concept behind Vasquiat is that customers can “live the showroom experience and access next season’s collections before they are released.” That means that preordering comes with benefits to the tune of 10-40 percent off retail price, a discount that lessens the closer a collection comes to being released. It’s also a way for brands to be more sustainable as they are closer to knowing how much to produce of each item each season. 

The entire ethos of 11 Honore is to bring size inclusivity to designer style. While the site works with established brands like Prabal Gurung and Christian Siriano to produce extended-size items, it also recently launched its own in-house brand. 

A true haven for athleisure lovers, Bandier offers fun and cool workout clothes, as well as all the sneakers and accessories a girl could ever want to style them with—from good basics to something a little flashier for when the occasion or mood arises.