That kind of coordination just got the supermodel seal of approval: Cindy Crawford just posted a new Instagram yesterday where she matched her outfit to her mask. In the photo, Crawford wears a mask and blouse from Le Superbe, both designed in a groovy, multicolor tie-dye print. “Social distancing but make it fashion,” she wrote. Her message seems to be that, since you have to wear one, you might as well wear one that fits into your personal style.
These twinsets, as worn by Crawford, are on the rise: labels such as Camp Collection have also designed masks to match with their ’70s-style ringer tees, among others. Speaker of the House Nancy Pelosi has also been wearing color-coordinated face masks while on the job recently, matching them to her many power suits. (Hers, however, are likely custom.)
In some ways, this trend feels inevitable. Fashion is built on creatively revising necessities. The fashionable mask takes a public good and turns it into an individual statement. But it doesn’t mean that everyone’s totally comfortable with it. The New York Times wrote a piece last month that cited tweets that called out the tension between a public health crisis and the fashion industry. At first, it was just wearing a mask. But now that we’re a bit more used to it, it’s something that should be folded into your wardrobe.
It also seems unlikely that we’ll see the same kind of summer trends we’ve seen in years before. But there’s one piece of fabric that most people will need to wear, and that’s a mask. Why not make it a total look?