This horror game set in an abandoned toy factory isn’t playing around

Dolls are creepy. Big shiny eyes, frozen expressions, delicate little arms and legs that seem entirely capable of suddenly springing into action. Plus, some dolls can talk. It’s perfectly natural to be worried that a harmless little doll might one day say or do something absolutely horrifying.

And that feeling is 100 times worse when you’re talking about a big doll. I’m talking about a 20-foot-tall doll. Like… Huggy Wuggy.

The inherent creepiness of dolls is what makes an abandoned toy factory a great setting for a scary game. In the first chapter of horror adventure Poppy Playtime, you’re a former employee of Playtime Co., revisiting the toy factory years after every employee abruptly vanished. Seems like a bad idea! You should really let sleeping dolls lie. Trust me.

Check out the excellent introduction to the game below. Something about a scratchy old VHS tape is perfect for setting the creepy mood about a doll that can talk to children.

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On the plus side, you don’t need to view all toys as enemies. You’ve got some toys of your own to help you out as you begin exploring and solving puzzles in the dark and spooky factory. The GrabPack is a set of toy-like hands you can strap to yourself, which act as cute grappling hooks. Click the mouse and your big plastic hand will shoot across the room and latch onto something. Click again and it’ll haul it back. 

You use them to pull handles and levers, and can even grab onto a power node and stretch your arm-cords out to complete an electrical circuit, useful in a factory that’s been shut down for a decade. As you might guess, just turning on the lights and getting the machinery running takes some work.

And of course you’re not alone. As you assemble your GrabPack and venture deeper into Playtime’s corridors and offices, you’ll notice a towering, grinning sentinel named Huggy Wuggy standing watch over the factory. Huggy Wuggy is big and cute and furry and I hate him and he has a big friendly smile and he’s an absolute nightmare and he’s fuzzy and cute and wants to give you a big hug! A big, pointy hug. I would not advise letting him.

This first chapter of Poppy Playtime, called A Tight Squeeze, is pretty short and I’d guess you can play through it in about an hour. The puzzles aren’t too tough, and they don’t make quite enough use of your cool GrabPack arms, but they’re still satisfying to solve, especially when you’re creeping through the factory waiting for the awful thing to happen that you just know is going to happen. Even knowing it was going to happen, it scared the bejesus out of me when it did. I don’t like it here at Playtime Co. And yet I’m definitely interested in coming back when more chapters are released.

You can find Poppy Playtime on Steam, and the first chapter costs five bones.

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