Why The Daisy Fashion Trend Is A Serious Mood-Booster – The Zoe Report
In the same way that colorful clothing and neon jewelry can alter your mood, a bold print, like the daisy fashion trend, has certain emotional power. One look at the cheerful floral motif, and you’re bound to crack a smile — if not gleefully beam from ear to ear. While experiencing the out of doors these days is well, different, you can bring a little bit of the color and quirk to your wardrobe. This season, it’s coming up daisies, with options ranging from beaded bracelets to printed apparel and embroidered accessories.
Like most microtrends, daisies have been subtly gaining momentum under the surface, below splashier pattern trends like zebra, cow print, and, of course, tie-dye. “I’m thrilled the daisy trend is making a comeback,” Shopbop’s fashion director, Caroline Maguire, tells TZR. “The nostalgic print is such a playful throwback and evokes such happiness. We’re seeing designers taking updated approaches on the trend from pops of punchy colors to oversized graphics, which are perfect for the summer season ahead.”
On the Spring/Summer 2020 runways, daisies appeared on mod midi and maxi dresses at Marc Jacobs, vibrantly accented accessories and apparel at Miu Miu, and emerged at Batsheva in allover prints that covered retro blouses, jaunty leggings, ruffled dresses, and even shoes (designed in collaboration with Dr. Martens and Brother Vellies).
The trend then grew to Instagram, where you’ve no-doubt scrolled past stylish influencers donning daisies, whether it was a pair of earrings, a babydoll dress, feminine top, or pair of shoes (likely in a delicate sandal or chunky lug-sole from).
Victor VIRGILE/Gamma-Rapho/Getty Images
The appeal of this dainty trend is its versatility. The floral design can be found on clothes, shoes, bags, jewelry, and swimwear. Even better, it’s the type of blossom that can be styled as subtly or maximally as you’d prefer for a range of occasions. Take Veda’s orange and pink printed top: “[It’s] an effortless choice for dressed-up and casual looks alike,” Maguire tells TZR— a definite hit for those with bold taste. “Wear it with tailored pants and heels, or opt for a relaxed approach with distressed denim and cool slides.” For those drawn to daisies for their ’60s-inspired retro appeal, Maguire says, “This mixed-media dress from Phillip Lim perfectly blends the throwback print with an updated silhouette, which makes for a look that is equal parts fun and elevated.”
For a demure daisy moment, Shopbop’s fashion director suggests an understated piece like this eyelet top from Sea. “[It’s] one of my favorite pieces in my closet right now. If you’re new to the trend and looking for a more neutral approach, the daisy eyelet embroidery is a no-fail option.” The accessory die-hards will find those little extras impossible to resist. “The Roxanne Assoulin beaded daisy accessories are the perfect addition to any arm or neck party,” Maguire says.
Keep scrolling for a stylish edit of daisy pieces for every style and budget from dresses to sandals and jewelry. Fair warning: a mood-elevating result is highly likely. Shop at your own risk.
Shop The Daisy Mictrotrend
Juniper Dress
$235
Staud
Embellished Canvas Sandals
$520
Cecilie Bahnsen x Suicoke Maria
Double Daisy Earrings
$80
Jenny Walton
Scattered Daisy Printed Puff Sleeve Top
$79
BB Dakota
Daisy Bracelet
$45
Roxanne Assoulin
Daisy Tiered Midi Skirt
$68$48
Topshop
Daisy Floral-Print Stretch Sports Bra
$70
Year of Ours
Daisy Veronica Floral-Print Stretch Leggings
$99
Year of Ours
Ankle Tie Platform Sandal
$850
Miu Miu
Narcissus Embroidered Swimsuit
$295
Anemone
The Essaouira Daisy Straw Tote
$250
Poolside
Lolita Daisy Dress
$228$68
Solid & Striped
Daisy Floral-Appliqued Raffia Slides
$520
Fabrizio Viti
Daisy Nano 69 Shoulder Bag
$650
Paco Rabanne
Fran Button-Detailed Floral-Print Crepe Mini Skirt
$98
Reformation
Pack of Three Floral Crochet Barrettes
Cora Mini Dress
$360
Eywasouls Malibu
Mini Daisy 18-Karat Gold Diamond Necklace
$475
Jennifer Meyer
Bibi Wood Platform Clog
$425
Nicole Saldaña
Daisy Print Gathered Cotton Midi Dress
$2,650
Loewe
Tommy Beaded Daisy Bag
$250
Staud
Zoe Daisy-Print Bikini Top
Leila Daisy-Print Bikini Bottom
Runner Loop Sneakers
$495
Stella McCartney
Resort Daisy Print Button-Up Shirt
$328$196.80
John Elliott
Gold-Plated Daisy Signet Ring
$190
Wilhelmina Garcia
Robinson Embroidered Mini Shoulder Bag
$398$279
Tory Burch
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